Empire Justice Center, a highly respected, statewide legal services organization, is seeking a Marketing Manager to join our team, based out of Rochester office.
Empire Justice Center attracts and employs dedicated, determined, and passionate advocates who, together, make a significant impact on the lives of low-income New Yorkers. We achieve our successes through direct legal representation and high impact litigation, legislative and administrative advocacy, and by providing training and technical assistance to other advocates who are working towards the same goals.
Our organization offers staff an exciting and dynamic working environment and a strong commitment to teamwork, diversity, and personal/professional development.
POSITION SUMMARY
The Marketing Manager will play a critical role in ensuring the organization achieves its plans for growth in alignment with its mission, vision and values. This individual will report to the Vice President for Administration and Development and will be a key player in Empire Justice Center’s marketing efforts across programs, Legal Units and organization wide.
PRIMARY RESPONSIBILITIES OF THE MARKETING MANAGER
Marketing/Branding
- Responsible for the planning, creative direction, and implementation of organizational marketing efforts and campaigns for the organization as a whole, as well as special events, programs, and new initiatives
- Support the mission of Empire Justice by providing written content for branded emails, social media posts and campaigns, offline marketing material, web based stories and blogs
- Review projects and materials across the organization to ensure consistency and quality of brand narrative
messaging and identity in all communications and marketing efforts
- Develop, write, edit content and schedule email campaigns and marketing efforts
- Design, write and produce all organization publications, including the organizational Annual Report
- Work with external professionals (i.e. graphic designers, photographers, writers, videographers, etc.) in producing promotional and informational materials to further Empire Justice Center’s mission and advocacy efforts.
Marketing/Social Media
- Manage all aspects of Empire Justice Center’s social media presence, including written blog content, tweets, posts & videos. Utilize appropriate social media outlets to share information about the organization, its mission, services and accomplishments
- Write and edit content, create and schedule all social media posts
- Marketing Systems and Data
- Manage and improve CRM system to maintain up to date contact information and lists
- Collect and analyze data to continually improve quality and effectiveness of marketing initiatives.
- Monitor, report and present on online engagement and marketing analytics (web, email, social media, earned media)
- Amplify the organization’s mission/story, programs, and accomplishments by gathering stories, testimonials, and photographs to create compelling and engaging outreach and fundraising campaigns that raise revenue and awareness
- Provide strategic and marketing management of all fundraising efforts, including donor materials, fundraising email campaigns, infographics, funder materials
Website/Internal Communications
- Play a lead role in ensuring the brand vision and messaging of Empire Justice Center’s website.
- Write and edit content for website and ensure that all sections of the website are regularly updated.
- Assist in the development of policies and procedures regarding website content and design, as well as internal communications.
EXPERIENCE AND GENERAL REQUIREMENTS
- Minimum of 3-5 years of relevant professional experience in marketing, preferably in a nonprofit organization
- Proven self-starter with keen organizational, analytic and partnership and team building skills
- Ability to reprioritize and pivot from one project to the next, ensuring that all deliverables are fulfilled/tasks completed/ deadlines met
- Exceptional writing, editing and project management skills
- Strong analytical skills and attention to detail
- Creative thinker with the ability to adapt and pick up new techniques
- Graphic design skills and an advanced working familiarity with Canva and Adobe Creative Suite, primarily InDesign and Photoshop
- Social media savvy, proficient with various social media platforms including Twitter, Facebook, Instagram and LinkedIn
- Ability to communicate effectively with a diverse range of audiences and stakeholders
- Familiarity with CMS and online marketing platforms and basic HTML (WordPress, etc.)
- Experience with developing strategic content for websites
- An understanding of and appreciation for the confidential nature of Empire Justice Center’s advocacy work and business operations
SALARY AND BENEFITS
Salary is commensurate with experience and based on the organization's salary scale.
Empire Justice Center offers a generous benefits package, including health insurance, retirement program, life insurance, vacation, holiday, personal and sick time. We are an organization that supports and encourages a work/life balance. Due to COVID-19, there is potential for this position to be done remotely, part-time, depending on the candidate’s preference.
Empire Justice Center is an Equal Opportunity/Affirmative Action employer and desires a diverse work force. People of color, women, persons with disabilities, persons who are elderly, gay, lesbian, bisexual and transgender are welcomed and encouraged to apply.
TO APPLY:
Applications will be accepted until the position is filled. If interested e-mail a cover letter, resume, writing sample and three professional references to; employment@empirejustice.org
Please include, MarketingManager,First/LastNameto the subject line of the email. No phone calls or hard copies please. Incomplete applications will not be considered.
Marketing Manager employment@empirejustice.org
|
